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Scaling the Tail: Managing Profitable Growth in Emerging Markets PDF
by Seung Ho Park : Scaling the Tail: Managing Profitable Growth in Emerging Markets
ISBN : #1137543531 | Date : 2015-08-06
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PDF-46343 | This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: “scaling the tail.” This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems…. Scaling the Tail: Managing Profitable Growth in Emerging Markets
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[Pub.48Dyw] Scaling the Tail: Managing Profitable Growth in Emerging Markets PDF | by Seung Ho Park
Scaling the Tail: Managing Profitable Growth in Emerging Markets by by Seung Ho Park
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