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Tilt: Shifting Your Strategy from Products to Customers PDF
by Niraj Dawar : Tilt: Shifting Your Strategy from Products to Customers
ISBN : #1422187179 | Date : 2013-11-05
Description :
PDF-07479 | Shift your strategy downstream.Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again.Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, … Tilt: Shifting Your Strategy from Products to Customers
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[Pub.40lsf] Tilt: Shifting Your Strategy from Products to Customers PDF | by Niraj Dawar
Tilt: Shifting Your Strategy from Products to Customers by by Niraj Dawar
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